Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We cover how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you recognize their influence on both clients and gift recipients.

As florists, we devote our hard work to help you express yourself. We help you find the perfect bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later on, it included wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.

Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of selling them to local customers.

Floristry is hand-crafting a selection of blooms and plants into a stunning arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people regard it "floral design" or "floral arts".

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also showed up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making frequent and exciting developments to their practices.

As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their receiver. They also offer the feature of placing orders online for convenience.

Today, floristry has come to be an important part of people's lives. In fact, flowers have become vital in the decoration and motif of various events. Many associations have cropped up as sources of knowledge for the floral industry.

Among these is the American Floral Endowment (www.endowment.org). Next is the Society of American Florists (www.safnow.org) and the Flower Shop Network (www.flowershopnetwork.com).

They are excellent sources of news and current trends in the industry. They suggest assorted arrangements for all kinds of events. They also lead customers to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most vital moments in people's lives. Because of that, our team of experts commit to providing top-notch service at all times. We strive to help our clients get the most beautiful bouquet for their needs.

As florists, we help people express themselves through unique bouquets and arrangements. This way, they can honor the most important events and milestones in their lives. As florists, we help people:

express love with attractive long-stemmed roses for Valentine's Day

welcome a new baby into the world

honor a mother with a lovely bouquet on Mother's Day

celebrate a wedding with custom arrangements and other flowers

brighten up someone's stay in a hospital

add the flawless touch to parties and other events

remember loved ones with beautiful floral tributes at their wake and funeral

make any event impressive with floral arrangements matched to their motif and design

Read our blog about Introduction to Floral Arrangements (Part 1)